Research Notes. Strategic Proactivity and Firm Approach to the Natural Environment.

Key Points

• This research aims to explore how strategic proactivity in firms influences their approach to environmental issues.
• Sample of 105 firms in Spain analyzed for strategic proactivity and environmental approaches.
• Statistical methods used to assess relationships between proactivity and environmental strategies.
• Firms with higher strategic proactivity engaged in more sustainable practices.
• A significant relationship between business strategies and positive environmental impact was established.