This introduction to the first installment of a double special issue on “Sustainability as Megatrend” provides a summary of the nine articles presented here, against a backdrop of the importance the Journal of Macromarketing has placed on sustainability research. We wish to thank all of our authors for submitting their scholarship. With their contributions, the standing of this Journal in the sustainability discourse is guaranteed well into our futures.
No takes yet. Share an insight, caveat, or question.
McDonagh et al. (2014) studied this question.
Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context: