Plasmapheresis: recruitment, retention and flexible donors

With worldwide demand for plasma‐derived products increasing, a critical question is how to effectively recruit and retain voluntary non‐remunerated ( VNR ) plasmapheresis donors? This review summarizes an emerging empirical literature and translates this into practical strategies for Blood Collection Agency ( BCA s). We extend this to consider how ‘flexible’ donors – donors who move between panels as required to donate the right product at the right time – may be best cultivated by BCA s.