This study examined use of social networking sites (SNSs) by football fans, testing its impact on bridging and bonding social capital. Survey results (N=395) indicated that intensity of SNS usage had a stronger effect on bridging than bonding social capital. SNS usage also interacted with identification, collective self-esteem and satisfaction with life, to influence bridging social capital. SNS usage thereby enhanced fans’ online experience, allowing them to connect to other fans, while maintaining existing relationships.
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Joe Phua (2012) studied this question.
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