Augmenting the Role of Tourism Governance in Addressing Destination Justice, Ethics, and Equity for Sustainable Community-Based Tourism

Sustainable tourism development (STD) serves as a founding and guiding concept that can be applied to all forms of tourism, whereas community-based tourism (CBT) has been largely practiced as an alternative form of tourism development. Past research has suggested critical theoretical and practical omissions in both STD and CBT related to issues of community well-being, justice, ethics, and equity. With an objective of bridging these gaps, this research developed an integrated framework of sustainable community-based tourism (SCBT) based on a comprehensive literature review, which identified that there was a significant under-representation of key elements such as justice, ethics, and equity in the domain of governance both in the STD and CBT literatures. The qualitative research mixed emergent data with theory driven data and conducted semi-structured interviews with 40 diverse tourism stakeholders in the twin cities of Bryan–College Station (BCS) in Texas. Results revealed that tourism helped to promote cultural preservation and community pride and promoted the sense of mutual respect and understanding among visitors and stakeholders. However, some ethnic minorities felt they were not receiving full benefits of tourism. The study concluded that a more proactive, inclusive, ethic of care oriented tourism governance to help ensure sustainable tourism development is needed.