A conceptual model on the process of innovation diffusion through a historical review of the United States Armed Forces and their bowl games

Highlights• Provides a conceptual model on the process of innovation diffusion.• Highlights geography, technology, availability of resources, isomorphism, and degree of seriousness as mediators to the process of innovation diffusion.• Emphasizes the synergy of communication channels, time, and social systems.• Presents geography as both a physical and virtual conception.• Makes use of the historical method and a theoretical sample from 114 football bowl games created by the United States Armed Forces from 1942 through 1967.