The Ways of Using Social Media for Health Promotion Among Adolescents: Qualitative Interview and Focus Group Study

Findings support the social media uses and gratifications theory, highlighting the value of interactive and culturally sensitive content. While the small, region-specific sample limits generalizability, it reflects the depth of qualitative inquiry. Although social desirability and teacher presence may have influenced responses, efforts to foster openness aimed to minimize such effects. Instagram shows promise for adolescent health promotion through interactive, visually engaging, and culturally relevant content. Future research should explore broader and more diverse participant profiles to improve generalizability.