Sexism on the Set: Gendered Expectations of TV Broadcasters in a Social Media World

This research examines gender performance expectations of television journalists in the era of social media. A qualitative survey found little to no progress in reducing discourse critical of broadcasters’ appearance in the 20 years since Engstrom and Ferri’s (2000) study, with social media adding another avenue to “correct” rather than challenge gender norms. Nearly all journalist respondents believe viewer criticism has increased with the rise of social media and believe their organizations should provide training and policies addressing this concern. However, 90% of respondents said their organizations provide neither, suggesting news outlets should enhance social media policies.