What question did this study set out to answer?

To examine whether green satisfaction and green trust serially mediate the relationship between green perceived quality and green purchase intention.

January 1, 2018International Journal of Business Innovation and Research

The relationship between green perceived quality and green purchase intention: a three-path mediation approach using green satisfaction and green trust

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To examine whether green satisfaction and green trust serially mediate the relationship between green perceived quality and green purchase intention.
Administered a structured questionnaire to information technology professionals who use green energy-efficient products.
Analyzed N=469 usable responses (out of 540 circulated surveys) using partial least squares structural equation modelling (PLS-SEM).
Green perceived quality positively influenced green purchase intentions through serial mediation involving green satisfaction and green trust.
Green satisfaction directly supported green trust within the structural model, though specific numerical effect sizes and p-values were not reported.

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Implication

Cross-sectional survey reveals that green satisfaction and trust serially mediate eco-friendly purchase intentions in IT professionals, highlighting psychological drivers of sustainable buying.

Cite This Study

Gil et al. (2018) studied this question.

synapsesocial.com/papers/69dcb47f25b1b6cb333598d4 https://doi.org/10.1504/ijbir.2018.089750

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Implication

Cross-sectional survey reveals that green satisfaction and trust serially mediate eco-friendly purchase intentions in IT professionals, highlighting psychological drivers of sustainable buying.

The relationship between green perceived quality and green purchase intention: a three-path mediation approach using green satisfaction and green trust

Key Points

Discussion

Implication

Cite This Study

The relationship between green perceived quality and green purchase intention: a three-path mediation approach using green satisfaction and green trust

Key Points

Discussion

Implication

Cite This Study

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