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The increasing proliferation of food-related fake news and misleading information on emerging media platforms significantly influences consumer food perceptions and consumption behaviours. Research shows that fake news or misleading labelling can alter the acceptability and even the perceived healthiness of food products. Studies highlight the complex interplay between fake news, misleading information, and consumer perceptions. However, while misinformation contributes to the formation of misconceptions, other longstanding societal and psychological factors, as well as intrinsic and extrinsic food product characteristics, were found to play the major role. This paper explores the influence of the exposure to food-related misinformation and established food-related misconceptions on food choice and examines the role of sensory and consumer science in this discussion.
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Melios et al. (2025) studied this question.
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