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February 10, 2021Journal of MarketingOpen Access

When Algorithms Fail: Consumers’ Responses to Brand Harm Crises Caused by Algorithm Errors

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RSRaji SrinivasanThe University of Texas at AustinGSGülen Sarial‐AbiCopenhagen Business School

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Srinivasan et al. (2021) studied this question.

synapsesocial.com/papers/69dcc3eda5c75be4cfe53f4dhttps://doi.org/10.1177/0022242921997082
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