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The texts of surfing have been largely neglected in serious cultural commentary. Surfing, as with other texts in popular culture, cannot be adequately explained through the deployment of existing theoretical and analytical paradigms. We must move beyond de Certeau's psychoanalysis and Fiske's semiotic essentialism in order to explain satisfactorily the ideo‐political and consumer dimensions of textual surfing.
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Jeff Lewis (1998) studied this question.
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