Case Study Methodology of Qualitative Research: Key Attributes and Navigating the Conundrums in Its Application

This is the authors' abstract. We don't add key points for this paper.

A case study is one of the most commonly used methodologies of social research. This article attempts to look into the various dimensions of a case study research strategy, the different epistemological strands which determine the particular case study type and approach adopted in the field, discusses the factors which can enhance the effectiveness of a case study research, and the debate surrounding the role of a case study in generating theoretical propositions with broader applicability. The prime focus of this article is to engage the reader with the intention of stimulating them to contribute their own bit, in order to add greater novelty and freshness to the methodology of case study.