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June 23, 2009Journal of Consumer Psychology

The self and the brand

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Authors

AKAmna Kirmani

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Amna Kirmani (2009) studied this question.

synapsesocial.com/papers/69dd6181ae7c4d5b291010bchttps://doi.org/10.1016/j.jcps.2009.05.011
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  1. 1How is a Possession "Me" or "Not Me"? Characterizing Types and an Antecedent of Material Possession Attachment1995 · 740 citations
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