Cultural Tourism Through Girl Idol Groups: A Case Study of BNK48 and CGM48 in Thailand

Key Points

• The research aims to investigate how girl idol groups influence cultural tourism in Thailand.
• Case study of BNK48 and CGM48
• Qualitative analysis of fan engagement
• Examination of performance impacts on local tourism
• Increased local tourism in areas hosting performances
• Growth in cultural events associated with idol group activities
• Higher fan engagement leading to economic benefits for local businesses