Survey assesses media preferences among mass communication students, revealing limited shared experiences and highlighting pedagogical needs.
This study examines whether mass communication students share common media experiences, given the increasing fragmentation of media consumption. A survey of 234 students across five universities assessed preferences in television, film, books, music, and video games. Findings reveal limited shared media experiences, with video games offering the most commonality. The results underscore the need for mass communication instructors to adapt pedagogy to evolving media habits.
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Sarachan et al. (2026) studied this question.
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