You’ve Never Seen Friends? The Lack of Common Media Experiences Among First Semester Mass Communication Students

Key Points

• The research aims to evaluate whether first semester mass communication students have common media experiences amidst fragmented consumption patterns.
• Conducted a survey with 234 mass communication students across five universities.
• Assessed preferences in various media categories like television, film, music, books, and video games.
• Analyzed the shared media experiences among students based on survey responses.
• Limited shared media experiences were identified among students.
• Video games emerged as the medium with the most commonality among participants.
• The findings indicate the necessity for instructors to modify teaching methods to align with current media habits.