Amount of Hispanic Youth Exposure to Food and Beverage Advertising on Spanish- and English-Language Television

Both Hispanic and non-Hispanic youth view large numbers of television advertisements for nutrient-poor categories of food and beverage. Although Hispanic children and adolescents see somewhat fewer of these ads, the higher obesity rates among Hispanic youth, the greater exposure by Hispanic preschoolers, and the potential enhanced effects of targeted advertising on Hispanic youth suggest that this exposure may pose additional risks for Hispanic youth. Continued monitoring is warranted owing to food companies' stated intentions to increase marketing to Hispanics.