Mobility as a service for freight and passenger transport: Identifying a microhubs network to promote crowdshipping service

• Mobility as a service platform for freight and passenger transport (MaaS4PaF) can promote sustainable cities. • Few studies have analysed operational data from real case studies or pilots for MaaS4PaF. • GoMoov can be considered a MaaS4PaF application. • A network of 10 microhubs covers the urban area of Joinville to provide crowdshipping service using MaaS4PaF. Mobility as a service platform for freight and passenger transport can promote sustainable cities. However, most of the contributions in the literature on mobility as a service platform explicitly focus on passenger mobility only. This article describes the operational characteristics of a mobility as a service platform for freight and passenger transport operated by GoMoov in Joinville, Brazil. In addition, it also explores the setting up of a microhub network for parcel deliveries employing e-shared vehicles and a crowdshipping workforce. Findings indicate that ten microhubs are sufficient to cover the urban area of Joinville (98.96 % of the residents and 98.99 % of the dwellings). Mobility as a Service platform for freight and people transport generates non-negligible economic and environmental benefits. Appropriate marketing strategies and active engagement of the companies involved are crucial to its success.