Maintaining Trust in AI Services After Security Breaches: The Interactive Effects of Service Type and Narcissism

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Key Points

The study aims to compare user attitudes towards AI services and traditional IT services after security breaches and analyze the moderating role of narcissism.
Compared user responses between AI (ChatGPT) and IT services (Notion) after a security breach.
Examined individual privacy perceptions and trust levels post-breach.
Analyzed how narcissism affects user attitudes and trust post-breach.
AI service users perceive the same information as more sensitive compared to IT service users.
Post-security breach, AI service users maintain higher trust and intent to continue usage than IT service users.
High levels of narcissism lead users to justify continued positive attitudes towards services even after breaches.

Analysis reveals how service type and narcissism influence user trust after security breaches in AI services.

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Lee et al. (2026) studied this question.

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