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April 15, 2026Journal of service management3 citationsOpen Access

When humans stop thinking: tackling the silent threat of AI complacency in service operations

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KLKhanh Bao Quang LeWKWerner H. Kunz

Key Points

  • The research aims to understand AI complacency and its drivers, impacts, and ways to mitigate it in service operations.
  • Conducted six experimental studies with a total of 1,370 participants.
  • Included a specific study with service employees across various industries involving 160 participants.
  • Used contingency theory to assess causal mechanisms and boundary conditions.
  • AI complacency is primarily driven by a lack of accountability in monitoring AI outputs.
  • Consequences include increased commission errors and reduced critical evaluation of AI-generated outputs.
  • Identified situational factors that can exacerbate or buffer complacency effects.

Abstract

Purpose This research investigates the phenomenon of AI complacency – The employee's tendency to intentionally neglect validating AI-generated output even in the presence of systematic errors. It identifies the lack of monitoring accountability as the underlying driver of this phenomenon, assesses its consequences, and offers strategies for mitigation. Design/methodology/approach Grounded in contingency theory, this research employs six experimental studies (N = 1,370 participants), including one study with service employees across industries (N = 160 participants), to examine how insufficient monitoring accountability facilitates the emergence of AI complacency. The research explores both the causal mechanisms and the boundary conditions that modulate this effect. Findings The results show that the primary driver of AI complacency is the lack of accountability in monitoring AI-generated outputs. This complacency leads to detrimental work-related outcomes, such as increased commission errors and a diminished willingness to evaluate AI-generated outputs critically. The research also identifies situational factors that exacerbate and buffer these effects. Practical implications The findings highlight the critical need for organizations to implement systemic accountability frameworks that ensure employees actively engage with and oversee AI-generated output. Originality/value This research is among the first to examine AI complacency in the context of service provision empirically. It provides a theoretical framework, robust empirical evidence, and practical recommendations for improving Employee-AI collaboration in service provision, contributing to both academic discourse and managerial practice.

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Cite This Study

Le et al. (2026) studied this question.

synapsesocial.com/papers/69df2c77e4eeef8a2a6b1930https://doi.org/10.1108/josm-05-2025-0262
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