Reputation Repair at the Expense of Providing Instructing and Adjusting Information Following Crises

Quantitative content analysis of 51 articles published in crisis communication literature in public relations indicates both a prevalent focus on image restoration or reputation management in the crisis responses analyzed in more than 18 years of research and a relative neglect of instructing and adjusting information in subsequent recommendations. This research makes insightful crisis response recommendations regarding consideration of organizational type involved in a crisis (government, corporation, or individual) and targeting active publics when selecting crisis responses.