Forecasting the Primary Dimension of Social Perception

The Stereotype Content Model (SCM) posits two fundamental dimensions of intergroup perception, warmth and competence, predicted by social-structural dimensions of competition and status, respectively. However, the SCM has been challenged on claiming perceived competition as the socio-structural dimension that predicts perceived warmth. The current research improves by broadening warmth's predictor (competition) to include both realistic and symbolic threat from Integrated Threat Theory (Study 1). We also measure two components of the warmth dimension: sociability and morality. Study 2 tests new items to measure both threat and warmth. The new threat items significantly improve prediction of warmth, compared with standard SCM items. Morality and sociability correlate highly and do not differ much in their predictability by competition/threat.