This paper analyzes match attendance for the National Women's Soccer League over its first seven seasons. Findings include large attendance boosts for matches played after the 2015 and 2019 Women's World Cup tournaments, but a negligible increase following the 2016 Summer Olympics. Large superstar effects for Alex Morgan and Abby Wambach are found as well as smaller effects for Sam Kerr and Carli Lloyd. Megan Rapinoe has a large star effect, but only for matches played following the Women's World Cups.
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E. Frank Stephenson (2023) studied this question.
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