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July 26, 2023Journal of Research in Interactive Marketing

Artificial intelligence in interactive marketing: a conceptual framework and research agenda

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Authors

JPJames W. PeltierADAndrew J. DahlJSJohn A. Schibrowsky

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Cite This Study

Peltier et al. (2023) studied this question.

synapsesocial.com/papers/69dff66b6ea3fbd8f9e9c20fhttps://doi.org/10.1108/jrim-01-2023-0030
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