Social media is a powerful tool to disseminate information.There has been a significant difference in its usage before and after the pandemic.During the pandemic, people became highly dependent on social media platforms, and the effects of this increased usage continue to persist, with usage levels now even higher than during that period.In contrast, the scenario before the pandemic was much less intense.The growing use of social media has also highlighted the increasing importance of mental health.Mental health is as important as physical health.It encompasses psychological well-being, emotional well-being and social well-being.There is a relation between social media exposure and mental health.It has become an integral part of daily life, so it has impacted individuals positively and negatively.Social media has enabled different platforms to interact and participate in the communication process.The study shed light on the consequences of social media usage among undergraduate female students in the North 24 Parganas district of West Bengal, India.The main objective of this study was to explore the patterns of social media usage among undergraduate female students.For conducting the study, a qualitative approach has followed.Focus group discussion was conducted in four state-aided undergraduate colleges.And later, students were selected for an unstructured interview based on their performance during the focus group discussion.After that, the data were analyzed qualitatively using thematic analysis of Braun and Clarke (2006).Three main themes have derived from the data: Infotainment and Edutainment, Psychological well-being and Digital Paranoid.At the end, all themes along with sub-themes were analyzed and thematic map was established among the sub-themes.The study has shown how the selected group engaged with social media and examined the associated consequences.
Utsa Bhattacharjee (Thu,) studied this question.