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April 16, 2026The Journal of the Korea Contents AssociationOpen Access

A Study on the Interface Visual Structure and Trust Construction of Blockchain Digital Asset Trading Platforms: A Comparative Analysis Based on the Extended Application of Iconology and Conceptual Metaphor Theory

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Authors

李李沁蒙JMJa-Kyoung Min

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Overview

Comparative analysis examines trust construction in blockchain platforms, highlighting visual structure implications.

Key Points

  • This research aims to explore how the visual structure of digital asset trading platforms fosters trust among users in a decentralized environment.
  • Comparative analysis of visual structures in Binance, Coinbase, OKX, and Upbit.
  • Application of iconology and conceptual metaphor theory to evaluate interface characteristics.
  • Examination of three levels: formal structure, cultural meaning, and metaphor mapping.
  • Platforms utilize a vertical hierarchy and modular zones to transform complex on-chain logic into readable interfaces.
  • Visual characteristics convey images of technical authority, institutional rationality, and stability through color and style.
  • Interfaces contribute to building trust beyond basic operational functions, emphasizing their role in maintaining a digital order.

Cite This Study

李沁蒙 et al. (2026) studied this question.

synapsesocial.com/papers/69e07d8f2f7e8953b7cbe855https://doi.org/10.5392/jkca.2026.26.03.048
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