Research on AIGC-based Brand Character Design -Brand and Character Development Centered on User Needs Analysis-

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Key Points

The research aims to explore the development of virtual brand characters using AIGC based on user needs analysis and brand personality theory.
Utilized KANO model and AHP to derive key design properties.
Applied brand personality theory for character visual, behavioral, and narrative design.
Conducted design practice and comparative analysis with representative cases.
Established a systematic generative process based on user needs.
Supported effective technical implementation of virtual brand characters.
Demonstrated adaptability across multiple environments and emotional connection to the brand.

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The research explores AIGC methods for creating virtual brand characters in digital marketing, suggesting practical applications.

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Zou et al. (2026) studied this question.

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