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April 17, 2026Open Access

AI-Driven Dynamic Pricing System For E-Commerce Using Machine Learning And Business Intelligence Analytics

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Authors

MGMrs. Ch. Veera GayatriPGPalivela GeethasriKVKothapalli Venkannababu

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Overview

Framework demonstrates improved pricing accuracy in e-commerce by integrating machine learning and business intelligence analytics, suggesting enhanced competitiveness.

Key Points

  • The central research aim is to develop a dynamic pricing system that adapts based on real-time market data and influences.
  • Proposed a machine learning-enabled framework for dynamic pricing optimization.
  • Integrated data preprocessing, predictive modeling, and business intelligence analytics.
  • Utilized Support Vector Machine (SVM) as the primary algorithm for analyzing complex data relationships.
  • Collected and processed historical pricing data, market trends, and customer behavior patterns.
  • Demonstrated significant improvements in pricing accuracy and market responsiveness.
  • Enhanced decision-making efficiency through automated pricing adjustments.
  • Showcased that the framework maximizes revenue by responding effectively to market changes.

Cite This Study

Gayatri et al. (2026) studied this question.

synapsesocial.com/papers/69e1ceaa5cdc762e9d857b65https://doi.org/10.5281/zenodo.19592867
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