Reference utility of social networking sites: options and functionality

Purpose Since many, if not most, libraries and librarians have already delved into the world of social networking, the purpose of this paper is to serve strictly as an examination of the functionality of these tools for reference. Design/methodology/approach The paper provides a brief overview of each site, focusing on Facebook, MySpace, Twitter, and Ning. Findings Social networking sites are not equal in their reference utility, but possibilities exist and should be explored and implemented accordingly in a manner that best suits each library and the needs of its users. Originality/value The paper offers insight into the reference utility of social networking sites, providing an overview of their functionality.