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January 1, 2012SHILAP Revista de lepidopterología473 citationsOpen Access

Enhancing the Tourism Experience through Mobile Augmented Reality: Challenges and Prospects

CKChris D. KounavisThe University of MelbourneAKAnna KasimatiUniversity of PiraeusEZEfpraxia D. ZamaniDurham University

Key Points

  • This research explores the potential of mobile augmented reality applications to enhance the tourism experience. It also identifies challenges affecting user adoption.
  • Analyzed the evolution of mobile AR applications from pilot projects to commercial products.
  • Evaluated the technical aspects impacting the development of AR content delivery.
  • Proposed a model for effective AR application development within the tourism sector.
  • Identified various technological limitations that impede the adoption of AR in tourism.
  • Proposed solutions that aim to optimize mobile AR application performance for end-users.

Abstract

This paper discusses the use of Augmented Reality (AR) applications for the needs of tourism. It describes the technology's evolution from pilot applications into commercial mobile applications. We address the technical aspects of mobile AR application development, emphasizing the technologies that render the delivery of augmented reality content possible and experientially superior. We examine the state of the art, providing an analysis concerning the development and the objectives of each application. Acknowledging the various technological limitations hindering AR's substantial end-user adoption, the paper proposes a model for developing AR mobile applications for the field of tourism, aiming to release AR's full potential within the field.

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Cite This Study

Kounavis et al. (2012) studied this question.

synapsesocial.com/papers/69e4dac061e1519c6da4713dhttps://doi.org/10.5772/51644
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