Smart tourism through a cultural lens : Exploring the applicability of Hofstede’s dimensions

This study explores the applicability of Hofstede’s six cultural dimensions to smart tourism. Examining these dimensions constructs a dynamic framework linking cultural values to tourist behavior in smart environments. It emphasizes the transformation of culture from a static label to a testable mechanism and proposes research propositions and context-specific measurement approaches. The study highlights principles that destination marketing organizations can use to design and communicate smart tourism services across cultural contexts. Future research should examine how different cultural orientations influence trust building, information search, experiential preferences, and value evaluation to clarify how cultural differences shape tourist behavior.