Sustainable eco-systems, marketing and consumption: Perspectives from Marketing Theory

The literature on socio-ecological issues, sustainability, green marketing and green consumption in marketing and consumer research is vast, but Marketing Theory has carved out a distinctive, critical space in this arena. In this article, the paper briefly reviews critical perspectives on sustainable marketing and green consumerism. This article highlights the distinctive contributions of authors in Marketing Theory , focussing on the general development of thinking about socio-ecological issues in marketing and consumption. The review identifies key contributors. In addition, the paper identifies underused theoretical sources that could be mobilized as well as some prime topics for future research.