Journal Article The Effect of Time Pressure on Consumer Choice Deferral Get access Ravi Dhar, Ravi Dhar Search for other works by this author on: Oxford Academic PubMed Google Scholar Stephen M. Nowlis Stephen M. Nowlis Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 25, Issue 4, March 1999, Pages 369–384, https://doi.org/10.1086/209545 Published: 01 March 1999
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Dhar et al. (1999) studied this question.
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