Modelling the Antecedents and Consequences of Forest Owners’ Satisfaction in Timber-Sales Transactions

The antecedents and consequences of non-industrial, private forest (NIPF) owners’ satisfaction concerning the functioning of timber procurement organizations in matters pertaining to the timber buying were depicted and modelled in view of constructing of the model base of a Satisfaction Decision Support System (SatDSS). Individual background variables alone explained only poorly the overall expectation (EXP), perceived performance (PERF), and satisfaction (SAT) levels, as well as the behavioural intentions of timber sellers. The background features, however, together with single expectation attributes, explained significantly the overall PERF levels. Further, the background variables together with the single performance attributes gave the statistical degrees of determination for the multiple regression models of overall SAT, and the canonical discriminant functions of the timber sellers’ intentions. In order that the NIPF owners’ satisfaction and loyalty could be reliably managed by the proposed SatDSS, regular surveys of the twelve performance attributes of timber sellers connected to timber buying are required. These performance features were introduced in this study.