Corrigendum: When information fits the experience: a dual-congruity perspective on real-world intentions toward virtual brand events

It has come to the attention of the publisher that the article: Kubat Dokumacı U (2026), “When information fits the experience: a dual-congruity perspective on real-world intentions toward virtual brand events”. Journal of Research in Interactive Marketing, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JRIM-08-2025-0506, published with the incorrect version of Figure 1.Corrected Figure 1 is provided below:A diagram showing three boxes with arrows linking congruity concepts to participation intention.The diagram shows three rectangular boxes connected by arrows. The box labeled “Knowledge-event congruity” is positioned on the left, the box labeled “Participation intention” is positioned on the right, and the box labeled “Brand self-congruity” is placed above the center between them. A horizontal arrow extends from “Knowledge-event congruity” to “Participation intention”. From the box “Brand self-congruity”, a vertical arrow points downward to the horizontal arrow connecting the two lower boxes, intersecting it at the center.The publisher asks that figures be provided correctly at submission and confirmed at article proofing stage.