An Empirical Analysis of The Influence of Mobile Wallets in Retail Transaction on the Pain of Payment and Consumer Strategies in the Marathwada Region

This study is an empirical investigates the influence of Mobile Wallet (MW) traits on the Pain of Payment (PoP) experienced by consumers in the Marathwada region, measured across three distinct psychological triggers i.e. PoP at the time of Payment, PoP at checking balance and PoP at low Balance in Account. The study specifically identifies consumer strategies used to decline or manage this pain of payment at retail transactions. Main study is on the basis of empirical investigations, so the analytical and descriptive research methodology has been used to conduct the study. The structured survey (N=80) was conducted with the help of Google form or email. The collected data was analysed and interpretation through tabulation, percentage and mean. The finding of this study, conveniences of MWs significantly reduce PoP at the payment moment. However, Transaction transparency significantly increased PoP when checking the balance or showing history of account. The consumers used deferent strategies to decline pain, especially budgeting or spending limit and avoiding balance checks. This study concluded that, MWs solve the immediate pain of the transaction but they feel after the checking balance or showing deducted. This study suggest that, MWs providers more security and facilities the budgeting system on it.