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January 1, 2026INTERNATIONAL JOURNAL OF RESEARCH AND ANALYTICAL REVIEWSOpen Access

Digital Transformation of Agricultural Marketing: A Decade Of E-NAM Trade Performance in Telangana

Anthati Upender

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Key Points

This research examines the impact of digital transformation on agricultural marketing through e-NAM performance in Telangana.
Analyzed trade data from e-NAM over a decade
Evaluated digital marketing strategies in agriculture
Conducted performance metrics assessment
E-NAM trade volume increased by 35% from 2011 to 2021
Farmers reported a 20% increase in income per transaction
Digital tools improved market access for over 50,000 farmers

Implication

Shows e-NAM trade performance in Telangana, suggesting significant growth in agricultural marketing.

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Cite This Study

Anthati Upender (2026) studied this question.

synapsesocial.com/papers/69ec5b6088ba6daa22dacf7b https://doi.org/10.56975/ijrar.v13i1.329993

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