Factors Affecting the Use of Facial-Recognition Payment: An Example of Chinese Consumers

The emergence and use of facial-recognition payment technology has brought new challenges. Although credit-card payment is quick and easy, it is easy to lose a card or forget the password. Because people use simple passwords and reuse them on different accounts and services, passwords can be shared and cracked. QR payment is inseparable from smart phones, smart phones may be lost, signals may be unstable, and batteries may be exhausted. However, facial-recognition technology, which detects and describes feature vectors without physical contact, directly contributes to overall efficiency, performance, and accuracy. Currently, studies of technical issues of facial-recognition technology and facial-recognition payment systems are very popular. There are many studies that emphasize the working principle of the facial-recognition system, the system's reliability, and the future development trend. However, for non-technical issues, such as from the perspective of consumers, research on the characteristics of facial-recognition payment and the factors affecting consumer's intent to use is rare. Therefore, the purpose of this study is to explore the factors influencing consumers' willingness to use facial-recognition payment systems. This study has selected security, visibility, and expected effort and social image as the feature variables of the facial-recognition payment system. Results in this paper shows that the safety, security, visibility and social image will affect consumers' intent to use the system. It can also influence consumers' intent to use through perceived usefulness. The amount of effort expected not only has direct influence on intent to use but also influences the intent to use by the mediating factor of perceived usefulness. In this article, Openness characteristic (consumer's personality) has a moderating effect on the relationship between security, expected effort and usage intention.