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Qualitative insights uncover journalists' experiences using Gen-AI in Zimbabwean news organizations, suggesting improvements.
The adoption of generative artificial intelligence (Gen-AI) in newsrooms has stirred discussions about its implications. This paper critically examines the adoption of Gen-AI tools by newsrooms in Zimbabwe. Through interviews with 30 journalists, this study demonstrates pragmatic adoption despite organizational ambivalence and limited resources. Journalists across mainstream and digital media start-ups are using Gen-AI tools to support news production. A key finding was that young journalists were more likely to use Gen-AI than their older counterparts. Respondents lamented Gen-AI’s lack of conscience, Western-centric content, and limited accommodation of African languages. They recommended investment in small language models and contextual awareness.
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Chiridza et al. (2026) studied this question.
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