The Influence of Social Meida on the Academic Success of Adult Learners: Evidence from Midlands State University

This study examines the impact of social media use on the academic performance of adult learners at Midlands State University (MSU). Adult learners regularly use social media sites, including Facebook, YouTube, Instagram, TikTok, WhatsApp, and X (previously Twitter) for both academic and non-academic purposes due to the growing integration of digital technologies in education. The study used a qualitative research approach and semi-structured interviews with thirty adult learners who were purposively sampled and were at least 25years old. Social media has two effects, according to a thematic analysis of the data; on the other hand, it causes distractions, procrastination, and poor time management. The study found that learners who applied self-regulation, intentional digital engagement, and peer accountability strategies reported more positive academic outcomes. Grounded in Social Constructivist Theory, the findings emphasize the importance of collaborative and contextualized learning experiences. The study concludes that while social media holds substantial educational value, its effective use depends on learners' digital discipline and institutional support. Recommendations are provided for learners, educators, and policymakers to leverage the benefits of social media while mitigating its potential adverse effects on academic performance.