A Candid Advantage? The Social Benefits of Candid Photos

Photos are a ubiquitous mode of social communication. Analysis of thousands of online profiles finds that people overwhelmingly post posed photos of themselves. But might candids actually lead observers to react more favorably? Five studies test this possibility. Compared to posed photos, candids made observers feel more connected to the poster, feel more interested in getting to know or date them, and like them more. This was driven by candids making people seem more genuine, which made others react more favorably. Furthermore, consistent with the hypothesized role of genuineness, the benefits of candids were diminished when observers learned that the poster realized their photo was being taken. These finding highlight the role of authenticity in person perception and a potential disconnect between photo posters and viewers. Although posters seem to post mostly posed photos, observers may prefer candids because they provide a more authentic sense of who the poster really is.