Affective and Cognitive Factors in Preferences

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Abstract

Journal Article Affective and Cognitive Factors in Preferences Get access Robert B. Zajonc, Robert B. Zajonc Search for other works by this author on: Oxford Academic PubMed Google Scholar Hazel Markus Hazel Markus Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 9, Issue 2, September 1982, Pages 123–131, https://doi.org/10.1086/208905 Published: 01 September 1982 Article history Received: 01 November 1981 Published: 01 September 1982

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Discussion

Journals

Journal of Consumer Research

Institutions

University of Michigan

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