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February 1, 2016Journal of Consumer Research

Decision Comfort

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Authors

JPJeffrey R. ParkerUniversity of Illinois ChicagoDLDonald R. LehmannUniversity of Michigan
Yi Xie
Yi XieHebei University of Engineering

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Cite This Study

Parker et al. (2016) studied this question.

synapsesocial.com/papers/69f782af3dfb0add33e20181https://doi.org/10.1093/jcr/ucw010
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