Visual Persuasion in the Digital Age: A Semiotic Analysis of Cgi Marketing Campaigns in Türki̇ye

April 19, 2025

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Key Points

This study aims to examine the use of CGI technology as a visual persuasion tool in digital marketing campaigns.
Qualitative analysis of CGI-based advertising campaigns from three brands: Samsung Türkiye, Adidas Türkiye, and Migros Sanal Market on Instagram.
Semiotic analysis of visual content coupled with content analysis of user comments (35-50 comments per case).
CGI technology enhances visual appeal and contributes to brand identity construction through digital spectacle and emotional transfer.
User comments reveal a spectrum of perceptions, from admiration to skepticism, and a blend of national pride and confusion.

This qualitative analysis unveils visual persuasion methods in CGI campaigns, revealing cultural narrative influence on brand identity.

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Selen BİLGİNER HALEFOĞLU (2025) studied this question.

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