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June 1, 2025

The Effect of Adult Individuals' Advertisement Watching and Food Purchasing Preferences on Body Weight

Neslihan Arslan Feray Gencer Bingol Eda Köksal

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Key Points

This study aims to explore how television advertisements and food purchasing preferences influence body weight in adults.
Sample of 1051 individuals aged 18-45 years
Data collected via online surveys assessing demographics, viewing habits, and food purchasing behaviors
Female participants had a higher inclination towards food advertisements
Advertisement exposure influenced the subsequent food purchases of participants

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Implication

Investigates how ad exposure affects food choices and body weight in adults, suggesting important health implications.

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Cite This Study

Arslan et al. (2025) studied this question.

synapsesocial.com/papers/69f837d73ed186a7399822a4 https://doi.org/10.21020/husbfd.1710225

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