Retail-based Women Entrepreneurship Entry Model through Small Business Orientation (SBO)

Women entrepreneurship converged decades ago through the small business literature. However, the small business orientation (SBO) concept has not been thoroughly and consistently involved in the women entrepreneurship literature. Thus, the aim of the study was to evaluate the opinions of the retail small business women entrepreneurs to learn their entry model towards entrepreneurship practice in Bangladesh, opportunities, and threats, and the future direction of their business. The study was conducted on the in-depth interviews as well as participants and industry observation among the 20 women small retail entrepreneurs. The study constructs an entry model regarding retail-based women entrepreneurship from an emerging economy perspective. The outcomes of this research would play a great role in future research into the field of SBO and women entrepreneurship for emerging economies.