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Relaunching the Topical Collection “The Connected Consumer” | Synapse

May 6, 2026Journal of theoretical and applied electronic commerce research0 citationsOpen Access

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Relaunching the Topical Collection “The Connected Consumer”

IRInma Rodríguez-ArduraUniversitat Oberta de Catalunya

Key Points

This work aims to examine the evolving digital landscape and its impact on consumer behavior.
Discussion on transformations in marketing schemes
Analysis of consumer engagement with brands
Review of changing value propositions
Highlights the profound impact of digital evolution on marketing
Identifies new consumer engagement strategies
Explores shifts in the understanding of value propositions in marketing

Abstract

The digital landscape keeps evolving at an extraordinary pace, prompting profound transformations in marketing schemes and changing how consumers discover, assess, and engage with brands, value propositions, and one another ...

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Cite This Study

Inma Rodríguez-Ardura (Thu,) studied this question.

synapsesocial.com/papers/69fa8e0b04f884e66b530631 https://doi.org/https://doi.org/10.3390/jtaer21050140