Linguistic Peculiarities of an English Advertising Text

This paper examines the linguistic features of advertisement texts. 100 slogans from various companies were analyzed to determine common features across the advertising corpus. The analysis is divided into three levels: phonological, morphological and syntactical, and semantic levels. Each level examines rhetorical devices and linguistic features. The frequency of each feature is identified to determine the most common patterns. The results show that phonetic repetition (alliteration and assonance) is prevalent, while rhyme is less common. At the morphological level, ellipsis and present tense dominate. The study found that declarative and imperative sentence types are more common than exclamative. Personification, metaphor, and the pronoun 'you' are frequently used semantic features. The findings contribute to understanding effective linguistic devices for creating impactful advertising slogans.