Drawing on uses and gratifications research on the one hand and structural factors explanations on the other hand, this study looked at 4 types of news viewing: intentional news exposure, unintentional news exposure, unintentional news avoidance, and intentional news avoidance. News exposure and news avoidance were analyzed using both a single question and a summated rating scale. Flemish secondary school children (N = 1,648) answered these questions in February 2003 and February 2004. Self-reported news viewing changed over time. Respondents' self-reported news-viewer type predicted 43% of self-reported news-viewing volume. A one-year follow-up design only added 3% explained variance to the model. A cross-sectional approach to explaining news exposure and news avoidance appears to be both valid and parsimonious.
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Jan Van den Bulck (2006) studied this question.
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