In the contemporary business environment, characterized by rapid technological changes, global competition, and increasing demands for sustainable development, the ability of companies to effectively manage change has become a key factor for long-term sustainability. This paper explores the importance of change management as a strategic tool that enables organizations to adapt their business models, processes, and culture to new challenges and opportunities. Special emphasis is placed on the connection between successful change management and the achievement of economic, environmental, and social sustainability. The paper analyzes how organizations can integrate sustainable practices through the systematic planning, implementation, and evaluation of changes, as well as the role of leadership and organizational culture in this process. The results indicate that companies that apply proactive and strategic change management achieve higher levels of innovation, resilience to crisis situations, and competitive advantage, which directly contributes to their long-term sustainability and social responsibility.
Marković et al. (Thu,) studied this question.